psychology of advertising in theory and practice

a simple exposition of the principles of psychology in their relation to successful advertising by Walter Dill Scott

Publisher: Small, Maynard & Company in Boston

Written in English
Cover of: psychology of advertising in theory and practice | Walter Dill Scott
Published: Pages: 437 Downloads: 900
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Subjects:

  • Advertising,
  • Psychology, Applied
  • Edition Notes

    Bibliography: p. 409-437.

    Statementby Walter Dill Scott ...
    Classifications
    LC ClassificationsHF5822 .S3 1921
    The Physical Object
    Paginationix, 437 p.
    Number of Pages437
    ID Numbers
    Open LibraryOL6631911M
    LC Control Number21001614
    OCLC/WorldCa2788570

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